What is going on with Market Share in this picture?
Posted: Sun Aug 21, 2022 6:52 am
Hi all, first post here. Nice to join this community for a great business strategy game
I have played Capitalism 2 for quite some time and recently upgraded to Lab.
However, I have been quite confused by the "Food and Beverage domination" scenario the game starts you with, because I'm seeing some very odd market share behaviour that I don't recall from Cap2. I'm not sure if it's a glitch or if it's intentional and I'm doing something wrong?
See the below pic:
Here I'm selling Frozen Chicken. I'm doing so at a Quality of nearly twice the competitor, a price that is substantially cheaper, I have strong branding and customer awareness (versus no brand for the competitor at all) and I have an equal amount of retail coverage (2 stores each in expensive high customer traffic areas).
Yet I can speed up the game and I only ever get a tiny market share for months or even years while this competitor remains selling huge volume of inferior + more expensive product. If I match their price or overall value I totally lose the market share!
How does this work exactly?
Any insight would be appreciated on this one
I have played Capitalism 2 for quite some time and recently upgraded to Lab.
However, I have been quite confused by the "Food and Beverage domination" scenario the game starts you with, because I'm seeing some very odd market share behaviour that I don't recall from Cap2. I'm not sure if it's a glitch or if it's intentional and I'm doing something wrong?
See the below pic:
Here I'm selling Frozen Chicken. I'm doing so at a Quality of nearly twice the competitor, a price that is substantially cheaper, I have strong branding and customer awareness (versus no brand for the competitor at all) and I have an equal amount of retail coverage (2 stores each in expensive high customer traffic areas).
Yet I can speed up the game and I only ever get a tiny market share for months or even years while this competitor remains selling huge volume of inferior + more expensive product. If I match their price or overall value I totally lose the market share!
How does this work exactly?
Any insight would be appreciated on this one