Merger Mechanism Improvement

[David]

Merger Mechanism Improvement in the upcoming CapLab post-release V2.5.00:

An improvement has been made to allow brands of the target company of a merger to survive under the conditions described below.

If both the acquiring company (parent) and the target company (child) are using unique brand strategy, and both of the following conditions are true, then the child’s brand ratings will be retained.

Condition #1
The child's brand rating > the parent's brand rating (brand rating is the sum of brand awareness and brand loyalty)

Condition #2
The child's brand loyalty >=0
OR
The child's brand loyalty is at least 10 points greater than the parent's brand loyalty.

[counting]

This is going to be useful. When is the time table of 2.5.00 release?

[David]

It is coming soon - possibly next week.

[David]

Latest update:
https://www.facebook.com/capitalism2/ph ... =1&theater

[lucks]

the child brand will stay alive if it is lower?
am i missunderstanding or shouldnt it be the other way around?

[David]

the child brand will stay alive if it is lower?
am i missunderstanding or shouldnt it be the other way around?

It has been fixed, the rules are now as follows:

Condition #1
The child's brand rating > the parent's brand rating (brand rating is the sum of brand awareness and brand loyalty)

Condition #2
The child's brand loyalty >=0
OR
The child's brand loyalty is at least 10 points greater than the parent's brand loyalty.