Capitalism 2 and Capitalism Lab Forum

I never used the corporate brand much when I played, I always liked the range brand because it makes it easier to diversify into multiple product classes. From my experience with the corporate brand it always seems to work something like this.

I start the game focusing on a single product class, build up a strong brand in multiple regions, I eventually saturate the market for these products and want to expand into a new product class. I find a new product in a different class that I can buy the top techs for so I can produce a high quality product. New product is released which leads to my brand loyalty falling drastically into the negatives which leads to my overall brand rating dropping to almost 0.

I realize that corporate brands are supposed to be hurt by expanding into multiple product classes, and it makes sense because if I could introduce every product at a 90+ brand rating with no consequences nobody would ever use anything but the corporate brand. I'm just curious if there is any known way to recover brand loyalty after introducing a second product class? Or is the point simply that corporate brands are best for a single product class, range is best for multiple classes, and unique is best if you're only planning to produce individual items from multiple classes?

Corporate brand seems to be best if you focus only 1 Mega product class(few same type of product classes)


I think range brand is better because It spends more money than corporate but there isn't penalty for focus more than 1 mega class.


But I like unique the most because It's the best in late game. When you own 3 media types.
I spends much money in advertisement.
but I got it backs from profit of media firms(Not sure how many percent is back)

On my best config , I advertise 4 products in unique mode for 100,000.