Either COO does nothing or I'm testing wrong
Posted: Thu Jan 21, 2021 12:48 am
I set up a couple of tests where I put one city with lots of convenience stores and various linkages and products set, and hired a CMO, CTO and COO. The CTO seems happy to change my research policies, although I'm not sure what the reasoning is. Can you explain how he chooses products to research?
The CMO immediately broke all my links to advertisers, which made me think I'm advertising TOO much, which is possible, so I get that.
However, the COO didn't seem to do much at all. In 6 convenience stores within one block selling 4x body lotion as products he did not add any units, remove any units, or change any units over 1 year.
I was going to say nothing in warehouses changed, but it looks like after last year's experiment, In 5 Warehouses within one blocks distance all selling Tissues/WashingMachines/WashingMachines/Mobiles what was changed was one started selling jeans instead of tissues, one started selling washing powder instead of tissues, one started selling computers instead of tissues, and one started selling backpacks instead of tissues. None of them added a 4th product
What happened here?
Is there any explanation of how they decide to switch things up or how much I can rely upon them?
The CMO immediately broke all my links to advertisers, which made me think I'm advertising TOO much, which is possible, so I get that.
However, the COO didn't seem to do much at all. In 6 convenience stores within one block selling 4x body lotion as products he did not add any units, remove any units, or change any units over 1 year.
I was going to say nothing in warehouses changed, but it looks like after last year's experiment, In 5 Warehouses within one blocks distance all selling Tissues/WashingMachines/WashingMachines/Mobiles what was changed was one started selling jeans instead of tissues, one started selling washing powder instead of tissues, one started selling computers instead of tissues, and one started selling backpacks instead of tissues. None of them added a 4th product
What happened here?
Is there any explanation of how they decide to switch things up or how much I can rely upon them?