by counting » Thu May 29, 2014 1:38 pm
The game sometimes have bug when there's not enough memory, but from what I can see in your screen cap it might be a perfectly normal situation.
Brand rating is the combination of brand awareness and brand loyalty, and since you have negative loyalty, the combination is very low. The brand awareness is usually related to how many customers were exposed to and advertisement, the brand loyalty is related to the change of market share and the quality of the product. You said you made a new product, if its quality is very low, it affects the whole corporation's "reputation", and customers just remember the worst kind out of all your products.
There are some anomalies when using corporate brand though, but in your case I think its actually quite possible and reasonable if the situation is what I suspected.
The game sometimes have bug when there's not enough memory, but from what I can see in your screen cap it might be a perfectly normal situation.
Brand rating is the combination of brand awareness and brand loyalty, and since you have negative loyalty, the combination is very low. The brand awareness is usually related to how many customers were exposed to and advertisement, the brand loyalty is related to the change of market share and the quality of the product. You said you made a new product, if its quality is very low, it affects the whole corporation's "reputation", and customers just remember the worst kind out of all your products.
There are some anomalies when using corporate brand though, but in your case I think its actually quite possible and reasonable if the situation is what I suspected.