Brand Rating Keeps Dropping

[mserhatbalik]

I've created my own media firms and tried branding individual items from warehouses. The problem is it no matter how much money I put into it, brand value keeps dropping in some items. Any suggestions?

[mserhatbalik]

Found out that investing too much budget to ads will bug out the game. I reduced all the budget (red bar) of all 8 ad firms to 1/10, now everything works out fine.

[mserhatbalik]

Nope, there seems to be a problem. When I reset my brand strategy by changing it to Corporate or Range, and then switching back to Unique everything starts counting from 0 upwards until brand awareness for each unit hits a certain treshold. After that they gradually drop to 0 again.

[David]

What is the brand loyalty rating of your brand? You could view it in the Product Detail report.

[mserhatbalik]

I've uploaded a video to make everything clear. It seems like there is an internal advertisement budget limit for each product. When I put huge amounts of money into ads, after some time brand awareness stops improving and starts to drop slowly. In the video I've just used 3 media firms with max budget. If I also include the internet ads with max budget, the bug might occurs faster. I had to film the whole thing to show exactly what I mean. I also included my save and script file. I also created a mod which just simply increases the quality of raw resources. Script file only uses parameters to change game settings. Nothing complicated like adding cities,etc..

The Video = https://youtu.be/b5NZrXzsqMc

Timeline:
0:15 = I start running the game with max budget ads and every product's brand awareness reaches 100 in seconds.
0:20 - 7:20 = 7 minute long test run. Each product's brand awareness slowy and but surely starts dropping.
7:30 = You can see that maximum brand awareness can't exceed upper limit of 95, which slowly drops until it hits 0.
7:49 = I change to range brand strategy to reset the bug.
8:00 = Switched back to unique brand strategy, and you can see that again brand awareness of each product reaches to 100 in seconds, but after certain time the bug occurs again, at what point and why I have no idea. It's like products don't respond to any kind of advertisement.

[David]

I tried to load your save game. But it stated that your save game uses a custom mod file seraat.res. Could you please provide me with this mod file?