Merger: brand

[Gordon Gekko]

Hi Everyone,

Is there a way to use the brand of a company acquired in a merger?
I want to use mergers to enter new markets, however the loss of the acquired corporations brands makes a merger a useless tool for that.

Thanks in advance!

[David]

I have the following info from the notes provided by the programmer a while ago. I believe that it is still true in the current version.

If both the acquiring company (parent) and the target company (child) are using unique brand strategy, and BOTH of the following conditions is true, then the target company's brand ratings will be retained.

Condition #1
The child's brand rating > the parent's brand rating (brand rating is the sum of brand awareness and brand loyalty)

Condition #2
The child's brand loyalty >=0
OR
The child's brand loyalty is at least 10 points greater than the parent's brand loyalty.

Then the brand rating of the merger target company will be copied to the acquiring company.

[Gordon Gekko]

Thank's for the answer! I will try that.