Acquire brands

[Kane]

It would be great if brands could be treated like technologies to make it possible to buy a brand from another company, maybe this could be a new action for the labelling units that are mostly useless at the moment. This would make the game even more realistic, as e.g. Philips just sold its brand for home entertainment to Funai for the next 5 years and a lot of other companys did this in the real world (e.g. IBM/Lenovo)

At least after a merger the brands should be added/merged. It is often useless to to merge with another company because you lose the brands which could be the most valuable part of a company. Maybe the brand rating could be reduced a bit (5-10%) after a merger to reflect the possibility that some customers are aware of the merger and lose their brand awareness.

[WilliamMGary]

+1

Also making the brand an asset much like technology would be nice.

[Cozar]

Great idea that would really add to the strategy. Now you have the option of your own r&d, private labeling, or just buy the brand name.
3

[Esoteric Rogue]

yea its good

[Etym]

I vote for this too, plus having the ability to acquire a merger target's brands. No one in the real world would buy a public company (or any company) without buying its brand rights. Existing brands don't just disappear like they do when you merge companies in Cap2.