Hi David,
Whilst using my mod, I've noticed the CMO does not include things like groceries and straight to market products (eg eggs) in the list of products to put advertising on. Even though the brand is zero and he is told to maximise brands on everything. If I link it myself he will switch it off.
On what basis is his decision made ? I can try and tweak the mod so it will work, but am unsure where to look/what to change.
Thanks !
CMO does not advertise groceries, vegetables, etc
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Re: CMO does not advertise groceries, vegetables, etc
If I remember correctly, the AI will not advertise products whose brand concern values are equal to or lower than 20%.
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