corporate brand - press and public relations department

[Doomi]

Hello,

I have two subsidiaries (pharmaceutical software), and I've set them to the corporate brand. When I set the budget for the press and public relations department at headquarters, it resets to 0 after a few days. The CEO has no permissions under “Finance.”

Why does the budget keep resetting?

[David]

Please note that the current Financial Management Policies do not apply to PR department expenses.

If you believe this should be added, please feel free to create a suggestion post about this in the Suggestions forum.

[Doomi]

I'm afraid I don't understand your answer.

In the company headquarters, under “Press and Public Relations Department,” it says:

Monthly public relations expenses per active city
If this company applies the corporate brand strategy, the brand will benefit from public relations.

My brand is set to “Corporate Strength,” and I set the slider to 500,000. When I let time run and return to this section later, the amount is always reset to 0. It doesn’t matter how often I reset it to 500,000—it always resets to 0.

Translated with DeepL.com (free version)

[David]

Because it is a subsidiary, its CEO will change the PR expenses.

[Doomi]

But why? What do I need to configure to stop it from doing that?
What's the point of the option if I can't use it there?
Or is it just so the CEO can use it if I build it?

[David]

Please note that the current Financial Management Policies for Subsidiary CEOs do not apply to PR department expenses.

If you think a new management policy for this should be added, I recommend that you post a suggestion in the Suggestions Forum at http://www.capitalism2.com/forum/viewforum.php?f=14

I also recommend creating a poll for your suggestion to gauge community interest. There would be a higher chance that the dev team will implement it if the interest level is high.

You can see examples of polls in the Suggestions forum:
http://www.capitalism2.com/forum/viewforum.php?f=14

For more information about the new feature request evaluation process, please see:
http://www.capitalism2.com/forum/viewto ... =14&t=7052

[Stre3trat]

I don't have the exact answer to your question, sorry about that, I did want to share what I do have though. I've been making tip pages for the manager's guide so that's why the funny formatting and all that.

Code: Select all

=== Brand Management ===
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Overview:
Brand represents customer loyalty and recognition. A high Brand rating allows you to charge premium prices even if your Product Quality is lower than your competitors.
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Key Management Rules:
Strategy Types: Choose in the HQ. Corporate covers all products; Range covers categories; Unique is per-product.
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Advertising: Link an Advertising Unit to a ms . edia firm. Brand grows based on monthly spending and media reach.
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Maintenance: Once awareness/loyalty hit 100, reduce spending to "maintenance" levels to save cash.
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Awareness vs. Loyalty: Awareness comes from ads; Loyalty comes from consistent quality. You need both to dominate.
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Strategic Choice:
Aggressive Launch: Heavy initial ad spend to capture market share.
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-Brand Defense: Use high brand ratings to protect markets where your tech quality has fallen behind.